In fact, influencers drive 70% of sales for the company.Įach of these festivals is a brand activation to bring in sales and drive awareness for the brand. Influencer marketing helps the company bring in sales for its clothing line and more. Revolve Fest trends on social media almost each year it happens because of the influencer marketing that the company focuses on. Revolve hand picks celebrities and influencers (macro or micro) to party while the music festival is occuring. This is often known as the celebrity party of the year. Revolve | Revolve FestivalĪn excellent example of brand activation is the Revolve Festival that Revolve holds at Coachella each year (or at least has for several consecutive years). To make things even more personal, Brandon accepts all of his LinkedIn requests. Vitamin Water's "Brandon" campaign resonated with so many people because instead of just giving subway riders a quick laugh on their way to work, they made the extra effort to interact with their target audience and bring the ad to life. The funniest (and most impressive) part of the "Brandon" marketing campaign, though, was that the members acted like they actually worked for Brandon. There were also other members of the campaign, handing out Brandon's business cards, some swag, and even bottles of Vitamin Water. That person was a part of Vitamin Water's "Brandon" marketing campaign. Then, a few weeks later, when Chi was walking around Boston, he strolled past Forbes' Under 30 Summit and saw someone holding a sign that said, "Need Handshaking Tips?". He usually doesn't pay much attention to subway ads, but Vitamin Water's "Brandon" was so funny, it made him laugh out loud. ![]() Vitamin Water | BrandonĪ colleague, Clifford Chi, uses this as a great example of brand activations. Now that we have some ideas, let's look at some examples of brands that have run excellent brand activation events.
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